Comparison Of Digipak Promotional Adverts.

After the research for the digipak's of the pop genre was completed, we then needed research into the promotion of digipak's and the features they entail. Group member Kala completed this research into the advertisements of digipak's, embedded below.

I have looked at some magazine adverts of pop artists promoting their albums and digipak's to help inspire me to create our own one for our music video.

First of all i looked at Rihanna's magazine advert for her new album.

 On this magazine advert, we are presented with;

The Artists name

The album name

Pictures of the artist

A picture of the album

Particular songs found on album

A different but similar picture to the digipak image

Bright bold colours

Typical aspects that represent that artist

The date of release 

I then looked at Katy Perry's magazine advert for her new album.

On this magazine advert, we are presented with;

The artist name 

The album name

Pictures of the artist

A picture of the album

Particular songs found on album

A different but similar picture to the digipak image

Aspects that we expect to see of this artist

Bright vibrant colours

The release date

From these two digipak adverts I can clearly see what the main aspects of a pop music digipak would be, this is going to help me create the perfect advert for our digipak by including these common aspects.