Focus Group Process.

For our further research into potential ideas from our music video, we constructed a focus group and asked them developing questions in relation to ideas of piecing together our music video, based on their suggestions. The video of our focus group session is embedded below:

 

From our focus group, we have learnt that the best location for our chosen song would be a party, or somewhere such as a dance hall or studio. Their favourite music videos were Katy Perry's videos because of they find them fun, Jessie J's 'Who's Laughing Now' because of the bright colours used in her videos, Beyonce's videos because there is always a strong dance routine, and Michael Jackson also because of a strong dance element. The focus group found the elements they prefer in a video is a wide variety of shots, and dislike when one member of a group is predominantly in the centre of the video.

They also mentioned that they do not like when an artist is stationary throughout a large section of the video and very little changes. Another group member said they do not like videos that have no apparent relevance to the song they are videoing for, and is totally random. In asking if they prefer a narrative or performance based video, the majority of the group agreed that for this particular song, a performance based narrative would be best, as the song is about dancing and the lyrics are not as deep as other pop songs. They all also agreed that a dance routine would be key in this video, as the song is upbeat and would be very performance based.

From this discussion with the focus group, we can apply this information into the production of our video. For example, we shall include a strong dance routine, possibly in the location of a dance hall, studio or party scene. We shall make our video fun and use bright colours, with possible use of green screen to enhance these colours, also a star motif of the artist Little Mix themselves. Also in our video we shall apply the wide variety of shots into our video and ensure that all video artists have an equal starring role, with no dominant members of the group. We will also take extra care in making sure the video artist does not remain stationary in our video and keeps moving and changing.