Location And Costume Pictures.

Embedded below are the Polyvore collages of final costume ideas for our music video, each collage representing each member. Faye created Jade and Jesy's collages and I created Perrie and Leigh-Anne's collages.

Perrie Edwards:



For Perrie, we aimed for pastel colours and prints such as floral and spotty, to reflect her girly persona and closely adhere to the common outfits Perrie would normally wear. She wears a lot of floral print and so we aim to have her in florals. For the bedroom scene, Perrie will wear a light green/blue skater skirt and a black crop top. In the party scene, she will wear a collared playsuit and black and blue converse, and in the green screen scene she will wear pink jeans with a floral top and converse.

Leigh-Anne Pinnock:

Leigh-Anne normally wears a lot of aztec print and bright colours, and so we want the actress who portrays Leigh-Anne to be as close to the style of Leigh-Anne as possible. For the bedroom scene we went for a pale blue top with short black shorts, a casual outfit for her, and for the party scene and green screen scenes we will have her in aztec print tops and dresses and converse of bright colours.

Below is the collages completed by Faye:

Jade Thirlwall 

Through prior research we are aware of Jade's certain style and clothing choices. She wears a lot of dresses and has a very cute style. We incorporated this through having her wear two dresses and then wearing a skirt. To keep to her style motif we included a lot of accessories and colours whenever we can. The outfit on the far left will be worn at the party , the one in the middle will be used during the individual green screen and lastly the one on the right will be worn during the bedroom.

Jesy Nelson 

Our costume choices for jesy is very dark and includes a lot of red and tartan. This is very typical of jesy as shown in a previous post, she also tends to be more covered up compared to the other members of little mix. Due to this we had her wear quite a lot of trousers and big shirts. The one the left will be worn at the party , the one in the middle will be worn on the individual green screen then finally the one of the right will be worn in the bedroom scene.

Below is a video from Animoto created by Faye displaying the location images and final costume images from the group dance scene and digipak shoot.

Little Mix location and Costume images

Health And Safety Risk Assessment.

Before we film our music video, we need to create a health and safety risk assessment, to acknowledge all potential dangers that may occur in the process of creating our video. Group member Faye created the assessment, embedded below.

HAZARD	RISK	WHO IS AT RISK	CONTROL MEASURES	COMMENTS /ACTIONS	RISK RATING 1 HIGH 2 MEDIUM 3 LOW	TICK IF ALL IN PLACE
Lights	Very bright Get very hot Wires	Actors	·       Try not to look at the lights to avoid any damage to the eyes ·       Take breaks and drink water due to heat ·       Be carful where you are walking		3	ü
Green screen	May trip on the fabric	Actors	·    Move carefully when using the green screen to avoid tripping on the fabric		3	ü
Asthma	Group member having asthma	Actor	·    Make sure they carry their inhaler with them at all times during filming.		2	ü

Filming Schedule.

In the process of creating our music video, team member Faye created a filming schedule, to determine where we will film our shots, who will be in each shot, how long each shot will take to film and what props we will need to complete this section of filming. The schedule is embedded below.

Shot Number	Description	Characters/Actors	Location	Time to film	Props and Kit
1, 2, 3, 4, 11, 14, 18, 22, 24, 28, 30, 32, 37, 41, 46, 49, 51, 59, 67, 76, 77, 78, 79, 83, 85, 88, 90, 91, 93, 94	Individual green screens	Kala/Leigh-anne Georgia/ Perrie Chloe/ Jesy Ishpreet/ jade	School location – Oracy	1 hr	Camera Tripod Green screen Lights
8, 10,12, 15, 19, 20, 25, 26, 27, 31, 33, 35	Bedroom scene	Kala/Leigh-anne Georgia/ Perrie Chloe/ Jesy Ishpreet/ jade	House scene- Bedroom	1 ½ hrs	Camera Tripod
6, 9, 13, 16, 21, 23, 29, 31, 34, 45, 47, 52, 55, 57, 60, 65, 75, 80, 82, 86, 89, 92, 96	Group room	Kala/Leigh-anne Georgia/ Perrie Chloe/ Jesy Ishpreet/ Jade	School location – Oracy	1 hr	Camera Tripod Lights
7, 36, 38, 39, 40, 42, 43, 44, 48, 50, 53, 54, 56, 58, 66, 68, 69, 70, 71, 72, 73, 74, 81, 84, 87, 95	Party scene	Kala/Leigh-anne Georgia/ Perrie Chloe/ Jesy Ishpreet/ Jade 10 extras	House scene- Living room	1 hr	Camera Tripod

Shot List.

Embedded below is the shot list for our music video:

Storyboard.

Embedded below is the images of the storyboard Faye and I created, uploaded to Imgur.

Additional Research.

We decided as a group to research into our choosen artist which is Little Mix. Within this we have created an Artist biography , genre research and will then links to theories such as the male gaze. The biography I completed is embedded below, sourced from Wikipedia:

Artist Biography 

Little Mix are a British four member girl band formed in 2011, members including Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirlwall.

They were put together on the eighth series of The X Factor in 2011 after originally auditioning as solo artists, becoming the first ever group to win the competition. 

After the show, they signed with Simon Cowell's record label Syco Records and releasing their winners single, a cover of Damien Rice's "Cannonball".

Their debut album DNA was released on 19 November 2012, and their second album, Salute, was released on 11 November 2013 in the UK and was released on 4 February 2014 in the US. As of October 2013, Little Mix have sold over 4 million singles and over 2.5 million albums worldwide.
Perrie Edwards:

Born 10 July 1993 (age 20), Perrie was born and raised in South Shields, Tyne and Wear to parents Alexander Edwards and Deborah Duffy, with an older brother named Jonnie. Her first audition was "You Oughta Know" by Alanis Morissette. She has been engaged to One Direction member Zayn Malik since August 2013.

Perrie's First Audition:
https://www.youtube.com/watch?v=HYCpNTsiokg&list=PL493AEEC6EE4D2249






Leigh-Anne Pinnock:

Leigh-Anne was born 4 October 1991 (age 22), and was raised in High Wycombe, Buckinghamshire along with her two sisters, Sarah and Sian-Louise. She is of Barbadian/Jamaican ancestry. Before joining Little Mix, she worked as a waitress in Pizza Hut. Her first audition was "Only Girl (in the World)" by Rihanna. She's currently in a relationship with Jordan Kiffin.

Leigh-Anne's First Audition:

https://www.youtube.com/watch?v=RmqXUTyCDfs

Jade Thirlwall:

Jade Thirlwall was born 26 December 1992 (age 21), and raised in South Shields, Tyne and Wear. She previously auditioned for The X Factor during series 5 (2008) and series 7 (2010). Her first audition song in 2011 was "I Want to Hold Your Hand" by The Beatles. Her musical influences are Diana Ross and Cheryl Cole. She's currently in a relationship with Diversity's Sam Craske.

Jade's First Audition (2011):

https://www.youtube.com/watch?v=a5Kf_A0Pmws

Jesy Nelson:

Jesy was born 14 June 1991 (age 22), and raised in Romford, London to parents John Nelson and Janice White. She has an older sister Jade and two brothers, Joseph and Jonathan. Her first audition was "Bust Your Windows" by Jazmine Sullivan. Since joining Little Mix, she has faced cyber-bullying and struggled to cope during her time on The X Factor. Prior to the show, Jesy worked as a barmaid. She's currently in a relationship with Diversity's Jordan Banjo.

Jesy's First Audition:

https://www.youtube.com/watch?v=FuJip8PbTzQ

Kala Hill conducted research into the Pop genre, embedded below:

The general conventions
Pop music videos are all about the artist selling their music to their audience. Typical eliminates in a pop music video include; Lots of bright colours, dancing, make-up, vibrant outfits and props. Many artists in this industry such as Rihanna and Beyonce are sex symbols as well as a product to help promote their music to the public.
Mise-en-scene typically consists of Bright colours, lots of make-up and fashion accessories.
Editing typically consists of Tints and filters to enhance colours and photoshopped artists so they look perfect.
Camera work typically consists of Many close-ups of artist faces and long shots of dancing and partying.

Narrative
In pop music videos a narrative is not the most common theme they usually go with a performance based theme as this attracts the audience, however if a narrative is used in a pop music video then it is usually based upon parties or relationships/breakups. Such as Little Mix "DNA" the narrative behind that is all these girls obsesing over a guy, this is typical for pop music videos.

Performance
Pop music videos are almost completely focused on the artist and no one else. If there is a dance routine in the music video then then the artists will always be the main front dancers, or if they have a narrative then the artists will play the main charecters. Pop artists always perform in a sexual manner or a cute way to attract the biggest audience base they can.

Group member Faye Curry then completed the research task into how women are represented into the media e.g. the male gaze, embedded below:

Laura Mulvey - "In cinema pleasure is related to issues of sexual difference and sexual politics". -'Film studies: The essential resource - Peter Bennett, Andrew Hickman and Peter Wall'

The media is mediated by the ways in which male characters look at female characters. A female is identified as an object of desire, she is defined as a passive sexual spectacle. Cinema centres ideas around pleasuring a male heterosexual desire and defines the female as the passive object of male desire.

The term voyeurism refers to a distortion in which a person receives sexual gratification from seeing the genitalia of other or witnessing others sexual behaviour. Linking this to Mulvey's ideas as men gain pleasure by looking at women's bodies. 

Draft Treatment, Padlet and Final Treatment.

Once we had completed convention research and decided on our artist and song, we complied potential ideas of our music video and completed a draft treatment, embedded below. Once we had completed our draft treatment, we then displayed our treatment to a group of people and gave them the opportunity to feedback using Padlet about their opinions of the treatment, positive comments and criticism, enabling us to rethink and improve our ideas.

Name of artist: Little Mix

Title of track: Move
Date: 5/12/13

Outline of ideas for music video (Narrative, Characterisation…) and Justification of ideas relating to artists, genre and audience questionnaire and focus group information       ·This will be a performance-based video formed around a party scene as our focus group stated that this would be preferable in relation to the song. A Christmas or birthday party scene – reference to lyrics. ‘Feeling like it's my birthday, Like Christmas day came early’.        ·Green screen scenes, which include the artist singing to the camera. This is a typical feature within Little Mix’s videos so this needs to be included to incorporate their star motifs.        ·Dance routines should be included throughout the video as the focus group claimed that they enjoys pop music videos which include a strong dance routine and this is a typical convention of pop music.        ·There will be the use of lots of bright colours, this will be incorporated through costumes and props. This is a convention of pop and a star motif of Little Mix.

Resources that will be needed? (Actors, props, settings…)        ·4 “Little Mix” members        ·Extras: Party background and dance routine extras        ·Camera & Tripod        ·Party location        ·Dance location        ·Party equipment (Part poppers, glow sticks, streamers, balloons, banners, cake and candles)        ·Costumes: Little Mix members outfits and extras costumes (provided themselves)

Our treatment is in draft form to enable us to improve and develop our ideas in progression of creating our music video. To gain feedback about peoples thoughts in reference to our ideas about our music video , we created a Padlet to gain feedback. (Link embedded below)

Link: http://padlet.com/wall/j4xg57idqc

Final Treatment

Following the draft treatment , we have made amendments to the areas that appeared to be lacking. They felt that there wasn't a structured narrative to the video and that some of the ideas may be a bit far-fetched. Below this the aspect will felt needed changing.

Narrative

      At the beginning of the video it will show the girls getting ready together for their up and coming party. The main theme will follow the girls 'playing games' with their love interest. The video will be leading up to the party , this will involve images of them getting ready , singular shots of them singing to the camera in front of a green screen and group shots of them dancing together. There is a lot of interaction with this 'Love interest' over social media and phone networks. Toward the middle and end of the video the party will be the dominant and will just show the girls having fun together. In this part of the video the 'love interest' will make an appearance and highlight the plot twist which is that all the girls have been talking to the same guy.

      We have decided against using a choreographed dance routine in our music video as this may be a bit far fetched as it have proven difficult to get numerous people together to create this part of the video.