Once we had completed convention research and decided on our artist and song, we complied potential ideas of our music video and completed a draft treatment, embedded below. Once we had completed our draft treatment, we then displayed our treatment to a group of people and gave them the opportunity to feedback using Padlet about their opinions of the treatment, positive comments and criticism, enabling us to rethink and improve our ideas.
Name of artist: Little Mix
Title of track: Move
Date: 5/12/13
Date: 5/12/13
Outline of ideas for music video (Narrative,
Characterisation…) and Justification of ideas relating to artists, genre and
audience questionnaire and focus group information
·This will be a performance-based video
formed around a party scene as our focus group stated that this would be
preferable in relation to the song. A Christmas or birthday party scene –
reference to lyrics. ‘Feeling like it's my birthday, Like Christmas
day came early’.
·Green screen scenes, which include the
artist singing to the camera. This is a typical feature within Little Mix’s
videos so this needs to be included to incorporate their star motifs.
·Dance routines should be included
throughout the video as the focus group claimed that they enjoys pop music
videos which include a strong dance routine and this is a typical convention
of pop music.
·There will be the use of lots of bright colours,
this will be incorporated through costumes and props. This is a convention of
pop and a star motif of Little Mix.
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Resources that will be needed? (Actors, props,
settings…)
·4 “Little Mix” members
·Extras: Party background and dance routine extras
·Camera & Tripod
·Party location
·Dance location
·Party equipment (Part poppers, glow sticks,
streamers, balloons, banners, cake and candles)
·Costumes: Little Mix members outfits and extras
costumes (provided themselves)
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Our treatment is in draft form to enable us to improve and develop our ideas in progression of creating our music video. To gain feedback about peoples thoughts in reference to our ideas about our music video , we created a Padlet to gain feedback. (Link embedded below)
Link: http://padlet.com/wall/j4xg57idqc
Final Treatment
Following the draft treatment , we have made amendments to the areas that appeared to be lacking. They felt that there wasn't a structured narrative to the video and that some of the ideas may be a bit far-fetched. Below this the aspect will felt needed changing.
Narrative
At the beginning of the video it will show the girls getting ready together for their up and coming party. The main theme will follow the girls 'playing games' with their love interest. The video will be leading up to the party , this will involve images of them getting ready , singular shots of them singing to the camera in front of a green screen and group shots of them dancing together. There is a lot of interaction with this 'Love interest' over social media and phone networks. Toward the middle and end of the video the party will be the dominant and will just show the girls having fun together. In this part of the video the 'love interest' will make an appearance and highlight the plot twist which is that all the girls have been talking to the same guy.
We have decided against using a choreographed dance routine in our music video as this may be a bit far fetched as it have proven difficult to get numerous people together to create this part of the video.
